Seonhee Ahn, CEO of Lily Cover Co., Ltd., dreamed of becoming a journalist for a media company. Meet people, find problems and find solutions
This is because I was attracted to the media that could present something. But his dream of presenting a solution to the public took a slightly different direction. Providing customized solutions through accurate skin diagnosis to consumers who are familiar with industrial cosmetics. It was a new path chosen by CEO Ahn.

His new dream came from the burn treatment patients he met from 2006 to 2016.

These were patients I met while conducting medical device research and development at a local university hospital.

CEO Ahn said, "Patients were gradually losing confidence due to the scars and skin caused by burns," and added, "Internal problems such as lack of confidence caused by unhealthy skin ultimately affected the patient's condition.
“I decided it was making it worse,” he said. In order to solve the problem, the cause had to be found.

Over the past 10 years, we have identified an industry ecosystem that lacks accurate measurements of individual skin.

He said, “The cause of the problem was the industry’s practice of viewing individuals as a group rather than as an individual.”
“As a result, while consumers lack an accurate understanding of their skin, cosmetic companies
“We were using mass-produced products,” he said. That’s how Lily Cover, customized management through thorough analysis of individuals, was born.

Representative Ahn’s potential has already been proven in Seoul. Investors can meet more people and easily
He proposed relocating the headquarters to Seoul, where investors could be found. However, CEO Ahn grew up in Daegu and
I wanted to. Daegu City, Daegu TP, Digital Industry Promotion Agency, etc., who gave Lillycover the strength to endure until now.
This is because I wanted to repay the help I received from the local community.

CEO Ahn's efforts to give back to the local community are reflected in Lillycover's investment from Samsung and Silicon Valley in the United States.
made it possible to receive it. Recently, it has been recognized for its potential in the international market and has become a representative of Daegu.
It is rapidly emerging as a startup company. CEO Sunhee Ahn said, “Even if you start in Daegu, you can become a global company.”
I am confident that it can be done. “Through consistent research and development, we will grow into a leading company in the world beyond the region,” he said.